Why is marketing crucial in sales?

The ultimate goal of any business with a product to sell is to get that product to the consumer. First before a product is sold it has to be (Marketed). At Clockwork we provide the marketing tools to clients. We provide that initial contact with potential buyers.This includes advertising straight to consumers. You have to find: 1. If they need the product and 2. if they want the product. The only way to sell the product is to answer these two questions. If both of the questions are true for the consumer then that's when a quality lead is created. That lead will then be converted into a valuable sale for our client. Marketing and sales go hand and hand. To achieve a solid sale you must market to the right person. Here at Clockwork that's exactly what we achieve. Marketing will always come first.